Mission propels action and defines what you do, and what you don’t want or need to do. Crafting a mission statement will help you define who your audience is, and who your audience is not. A powerful, compelling mission helps focus and hone your actions. it creates your recognizable and easily understood brand, not only for your work, but for your audience and your team.
A short mission statement and regular disciplined practices push you forward when fear gets in the way. It shapes your plan of action and helps you swing out passed your comfort zone.
- What is most important to you?
- What activities can you do for hours and not notice time was passed?
- What are you passionate about?
- What activities stoke your creativity and contributions to others?
- When it comes to your career or company, what is your ‘must do”! and “must be’” statements. It can be as simple as ‘I must be paid for my creative art’.
How does your audience see you? Your subscribers, ticket buyers, students, fans, family, press, peers and those you consider as the ones you were born to influence… How do they evaluate if your work is captivating, uplifting and/or important to their lives.
- The best mission statements are clear, memorable, and concise.
- Avg length for the full 50 organizations listed here is only 15.3 words (excluding brand references)
- Avg length for the first 20 organizations below is only 9.5 words (excluding brand references).
- The shortest contains only two words (TED)
- The longest contained 235 words (UNHCR)
Get Out Some Paper…
What questions do you regularly ask yourself?
Do some on them start with “Why does this always…? How come I never…or When will I ever…? Why can’t I ..”
Have you ever written those questions down?
Have you ever considered that those repeated thoughts are causing your mind to look for the answers in the realities of your life? Ever consider that replacing negative questions with positive questions could majorly shift your circumstances?
What positive questions could you use to replace the negative questions you ask? Why not resolve to speak your new questions before bedtime or when you start your day, to begin a new habit of honoring who you are.